Caveats: Google encourages businesses to reward their fans with coupons and to try to resolve customer-service problems.Businesses create their own pages to connect with their customers and listen in. That does provide something of a reality check, because you can click on the reviewer and see how many reviews she has written, and click further to her Google+ profile and scan or read all her reviews to assess whether she tends to be effusive or disgruntled. To write a review, you must create your own personal Google+ profile, typically using your real name. Google is mum about how an overall rating is calculated beyond saying that it's based on user ratings-no details on how users are verified-"and a variety of other signals to ensure that the overall score best reflects the quality of the establishment," according to the Google+ Local website.
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